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Starting Off, Looking Back « Joe McNally's Blog
2012. Twenty years ago, at this time I was headlong into shooting my first cover story for the National Geographic. Lots of clicks downstream from that now, to be sure. (Most of them, blessedly and appropriately, remain unseen. So many bad frames in pursuit of the few worth spending time with.) And changes. Man, is that an understatement. High res digital cameras have replaced film cameras. Hard drives store pictures, not little yellow boxes. Kodak's stopped making carousel projectors. Photographers go to the magazine far less often, given digital transmission. Ties and jackets are seen less frequently.
But, the main mission, over time, has remained. Tell a good story in pictures. The major components--photographer, picture editor, designer, magazine editor--are all still in place, and the interplay among them is ongoing and largely unchanged.
This video looped on a continuous basis in Explorer's Hall at the headquarters of Geographic for many years, and was seen by lots school groups, tourists and visitors. Geographic graciously gave us permission to put it on the blog. It's a fun interior look at how the magazine puts a story together, if you can stand the time warp and the truly embarrassing haircut I had back then.
Here's the funny thing about persistence. Bill Douthitt and I are still at it. We start another story in a couple of weeks. Like unruly children, we refuse to pipe down or go away. Bill continues to shape coverages as only he can, and his warped brilliance remains a lifeline when things don't go well in the field, as is often the case. (He won a Picture Editor of the Year award for his efforts on the sight story. And in the video, he actually appears rational.) The upper echelon of magazine management is all different now, of course. Bill Marr art directs the look of the book. And the shop is run by a photographer, Chris Johns, which is appropriate, given the pictorial bent of the magazine. As a shooter, in the field, he turned a two lane strip of pavement into one my favorite stories ever published in the magazine--The Hard Ride of Route 93.
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